Our Brand Story

Fluffie is not about the clothing, it is about the person wearing the clothes. Positive self-esteem is something I think a lot of us struggle with, myself included and I want to create a brand that dares to say to society, it matters not what you think, I like me.

My hope for everyone that buys and wears the brand, is that putting on the clothes gives you that boost to showcase all of who you are. I want you to feel your best self.

I want you to feel Fluffie.